PVLF 2025

Rana Daggubati marks the 55th anniversary of Amar Chitra Katha with the release of their latest title.

Amar Chitra Katha launches its latest title on the culmination of 55 years of a prosperous journey with Mr. Rana Daggubati and Nyrika Holkar!
on Jul 18, 2022

17th July 2022: Amar Chitra Katha celebrates 55 years of telling stories from Indian heritage with great stars like Rana Daggubati. This year's theme for Amar Chitra Katha Day is Beyond Nostalgia, which perfectly encapsulates the ever-evolving nature of the brand. This day is dedicated to our young and old readers through various online and offline events.

Over the past 55 years, Amar Chitra Katha has expanded its base beyond print. It has a robust digital content library, including multiple TV shows, web series, podcasts, board games, mobile apps, and movies. Its content has evolved across social media channels, too, including YouTube.

"Amar Chitra Katha is a national treasure that has helped preserve Indian heritage and acquaint it with generations of readers. The ACK universe of stories has inspired me since my childhood and continues to make an impact even today. I wish Amar Chitra Katha a glorious 55th birthday! May it continue to be a timeless storyteller." Rana Daggubati, Indian Actor & company promoter.

"I know our Founder Editor, Anant Pai, would smile with satisfaction on seeing his brainchild's path. Always looking at the future and envisioning Amar Chitra Katha as ever-growing and adapting to changing times and thoughts, he thought of comics at a time when the format was frowned upon by adults but loved by children. Today, we continue on the same path of innovating and reaching out to readers through new storytelling platforms. The pace of creating new comics is faster than ever in our 55-year history. Last year, we created over a thousand pages of fresh content. At 55, Amar Chitra Katha is going strong, and we'll be celebrating that with pride and joy," said Reena I. Puri, Executive Editor, Amar Chitra Katha, who has been working with the brand for over thirty years.

"It gives me immense joy to see Amar Chitra Katha reach a new milestone. The brand's evolution is visible in every little aspect of art, narration, and story choices, connecting with and adapting to every generation more strongly than ever. When we created comics five decades ago, we used a simple 24 watercolor palette. Today we use the latest illustration techniques and art equipment to create our comics. What has remained unchanged is the hand-drawn beginning of every comic even today, which lends each book the iconic Amar Chitra Katha art style," said Savio Mascarenhas, Group Art Director, Amar Chitra Katha, and Tinkle, who has been working with the brand since 1994.

To commemorate the grand milestone, Amar Chitra Katha has planned numerous activities and events. These include exciting offers at their partner stores, contests on their social handles, a physical storytelling session on the Adventures of the Indus Valley, Buddha, and Mahavira, and a museum tour in collaboration with Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, which lots of other fun activities will follow, virtual storytelling and quiz and the launch of their latest release 'Buying a Song and Other Folktales.' In association with CRY, Amar Chitra Katha will celebrate the day in a BMC school with a fun storytelling session in Hindi, games, and food distribution. Each child will get a book as part of the event!

"It is our absolute honor and pride to celebrate the milestone of 55 years of Amar Chitra Katha. From creating reels on Instagram to experimenting with metaverse, we have branched out and spread our roots into newer narrative styles and technologies. And while doing so, we do not forget our core values and mission of providing a crucial link to India's grand past through comics for multiple generations of Indian children beyond nostalgia." - Preeti Vyas, President & CEO, Amar Chitra Katha.

About Amar Chitra Katha

Ask thousands of Indians how they were first introduced to the world of Indian mythology and history, and the answer will almost always be Amar Chitra Katha. For over five decades, Amar Chitra Katha has been a household name when it comes to Indian comics. The Amar Chitra Katha library boasts of nearly 500 titles across genres such as mythology, history, folktales, fables, biographies, literature, and more, appealing to people of all ages. What started as a physical repository of Indian heritage in 1967 by our founder Anant Pai, has now expanded across mediums, be it movies, TV shows, web series, audio stories, podcasts, mobile apps, and more.

Amar Chitra Katha has been retelling India's favorite stories for over half a century, narrating the most complex stories in the comics format. The artwork is so iconic that people can recognize a classic Amar Chitra Katha illustration just as quickly as they recognize the Mona Lisa! The vivid illustrations bring the stories to life, making children genuinely interested in reading.

The Amar Chitra Katha website is an expansion of this experience, taking you beyond the books with fascinating articles, trivia pieces, picture stories, interviews, profiles, free comics, and much more. In addition to this, the website is also home to their online store, where you will get exclusive discounts and offers!

About Preeti Vyas, President, and CEO of Amar Chitra Katha

Preeti Vyas is the President and CEO of Amar Chitra Katha Private Limited, publishers of the iconic Amar Chitra Katha comics, Tinkle magazine, and National Geographic India. She is also the Founder of FunOKPlease Publishing, which creates contemporary Indian content for children.

Preeti is a seasoned bibliophile who believes the solution to any problem in life can be found within the pages of a book somewhere. She believes passionately in the power of children's books to shape the future of India and the world. Throughout her 26-year-long career, she has been a retailer, publisher, editor, author, and entrepreneur.

She is a practicing Buddhist and lives in Mumbai with her 13-year-old son, fantasy fiction enthusiast Neel.